Spotify Tries To Crack The Video Market
The online music streaming site, Spotify is planning to enter the market of the video on the internet and has had discussions with several digital actors on possible partnerships, the Wall Street Journal reported on Thursday, citing sources close folder.
The Swedish company has approached companies specializing in the development of content for YouTube, the popular video platform now owned by Google, to discuss both the acquisition of the equipment and co-creation of original series , adds the American daily on its website. Spotify could announce its plans later this month, understands the WSJ. The music site itself has declined to comment on the report.
Last month, the Wall Street Journal reported that Spotify was about to conclude an agreement to raise $ 400 million (€ 355 million), which would value the company at $ 8.4 billion. On the music market “streaming” (continuous flow), Spotify is competing with US and Pandora Media Beats, Apple’s property. It claimed in January 15 million subscribers and 60 million active users at the end of 2014. It really shows no sign of stopping any time soon, even if T Swift won’t get on board.