Snapchat Now Promotes Music Videos
Snapchat launches in promoting music videos! This week, a clip of Madonna aired exclusively on the Snapchat channel called Snap. Already, during a visit to the University of Southern California, Evan Spiegel delivered his interest in music and distribution. “Music has some common attributes with what we’re trying to do from the beginning with Snapchat”. Shortly before, rumors announced that Snapchat would create his own music studio. The “Living for Love” clip Madonna is proof of the interest of the little ghost music, and more exclusive content, as is the case of Madonna’s short message to his fans, also aired on the platform.
The start-up based in Los Angeles and represented by the little ghost and its ephemeral photographs is no introduction. Founded in 2011 under the name “Picaboo” by two Stanford students, Snapchat today has an estimated valuation to $ 19 billion through new fundraising dated amounting to $ 200 million (including the share of the Chinese giant Alibaba). Become a real media and content aggregator, the start-up led by Evan Spiegel announced it a few months ago to recruit journalists as part of its development. Indeed, Snapchat now offers 12 “channels” of content adapted to the application format, including National Geographic, CNN, ESPN or Vice, and even has its own channel. Via this new initiative, Snapchat would be poised to promote music videos, movie trailers band or series thanks to its dedicated channel.