Spotify Tries To Crack The Video Market

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The online music streaming site, Spotify is planning to enter the market of the video on the internet and has had discussions with several digital actors on possible partnerships, the Wall Street Journal reported on Thursday, citing sources close folder.

The Swedish company has approached companies specializing in the development of content for YouTube, the popular video platform now owned by Google, to discuss both the acquisition of the equipment and co-creation of original series , adds the American daily on its website. Spotify could announce its plans later this month, understands the WSJ. The music site itself has declined to comment on the report.

Last month, the Wall Street Journal reported that Spotify was about to conclude an agreement to raise $ 400 million (€ 355 million), which would value the company at $ 8.4 billion. On the music market “streaming” (continuous flow), Spotify is competing with US and Pandora Media Beats, Apple’s property. It claimed in January 15 million subscribers and 60 million active users at the end of 2014. It really shows no sign of stopping any time soon, even if T Swift won’t get on board.

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Famous Musicals By Leonard Bernstein, To Be Projected In The Parisian Cinema

The famous musical by Leonard Bernstein will be projected in the Parisian cinema, accompanied by an orchestra of fifty musicians. This new form of entertainment is becoming more and more popular. A new form of entertainment that can be seen on the big screen a film in original version with subtitles while listening to live music played by a symphony orchestra, and sometimes even a choir. There are some months, Emmanuel Ethis, specialist in the sociology of cinema, explained the film concerts of definition in the pages of Le Figaro: “Some say that this definition gives too much space and importance to the movie part, relegating music to the strict background. Others counter that the term of concert film should be reserved to the accompaniment of silent films. In reality, it is a sight device living in its own right, combining film and music to give each discipline to do differently.” He especially evoked the emergence of a specific audience to such cultural events creating a unique atmosphere.

First appearing in France in the early 2010s, the merger between the cinema and the symphony experienced live by spectators is an artistic concept increasingly popular, although it is very complex to achieve. “Technically and financially, it takes two years,” says Jamie Bernstein, daughter of the composer of the soundtrack of West Side Story, Leonard Bernstein, Le Parisien. “For years we hoped to show the film in this way, but we had to wait for technology allows separate dialogues, sound effects and music, and remove the last of the band,” says-t she from New York in Le Parisien.

In France, it’s Gerard Drouot has bought the rights to the popular musical from 1962 to exploit it as a concert film. When asked by our colleagues, the producer says more about the development of this kind of show. “It’s artistically exciting, but it is still financially risky, he says. Between the cost of rights, the price of the orchestra and its repetitions, the rental of the Parisian venue, the financial balance is not easy to find. Tickets are expensive because the orchestras [21st Century Symphony Orchestra, Editor’s note] are important and you can not do some dates in Paris. But I dream to tour with some film concerts. ”

The Philharmonie de Paris will offer, in turn, the masterpiece of Stanley Kubrick, 2001: A Space Odyssey, in cine-concert on 30 and 31 May, while the National Orchestra of France should invade a congress center with projections in music Titanic. This band has also planned to attack another cult film, The Godfather, which is found at the Grand Rex on 2 and 3 October this year and the first part of the saga Pirates of the Caribbean (Curse of the Black Pearl), expected to dock at the prestigious cinema Grands Boulevards late March. Suffice to say that the cinema concerts have the wind in their sails.

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Deezer Gears Up For The Decisive Battle Of Music Streaming Apps

The French startup Deezer is preparing for a “decisive” battle of the music streaming in the coming months and wants to be among the handful of players to share this booming market, ensures its new Hans-Holger Albrecht boss in an interview with AFP.

“I think there will be four to five big players in the future, and that Deezer will be one of them,” said the new CEO to replace German Axel Dauchez.

Competition is increasing, while the US giant Apple should soon be out of the woods with its own streaming programs, the Swedish Spotify, number one in the world currently, has continuously invested to grow, and newcomers such as Tidal, backed by rapper Jay-Z continue to appear. The new manager, who arrived in February at the head of the company, does not want to change the Deezer strategy very dramatically.

“Apple will of course be a strong competitor, they know what they do”, but “we have a very different strategy from that of other actors,” he says. “Our product is high-level, we have been very effective in building a customer base with limited financial resources.”

Deezer has also focused on geographic expansion and has invested 180 countries. “We are present in many emerging markets, we have many partnerships with telecom operators and we have a very diverse offer,” he notes. Deezer officially announced Tuesday the integration of podcasts to its offer in France, the UK and Sweden to continue to enrich its content offering.

“We want to prove to the consumer that there are more than music on Deezer. Music is the backbone of Deezer but if you want to listen to your favorite show or sports info, you can do it. We are a platform with everything we need, “explains the manager.

Deezer made its first steps the US market last year through a partnership with Sonos, a US manufacturer of wireless audio systems. Then it acquired Stitcher, the leading US independent provider of content and podcasts, inaugurating a combined offering of both podcasts and music.

“We are adding many new features to the platform so that people find attractive and pay for access.” At this stage, Deezer has no plans to cut prices but wants to “keep its rates and adding value as information, humor, futures audiobooks, better sound quality” notes Mr. Albrecht.

While deepening its presence in its key markets, France, Germany and Britain, the start-up is continuing its strategy to build partnerships, forty to date with telecom operators, especially in emerging countries. This will entail a lot of office moves when the company grows even more and will definitely be in need of a good it relocation service provider. In these markets, “we want to develop specific products, prepaid products, which consume less bandwidth, and appropriate price,” says Hans-Holger Albrecht, who was previously CEO of the media and telecoms group Millicom, fort 50 million customers in Africa and Latin America.

Deezer will also continue to invest in technology and algorithms of recommendations for users to if they want to “rest and exactly what they like to listen” through the music choices determined by the platform according to their previous plays.

“There is nothing more personal in entertainment than music. We will not find two people with the same playlist in the world,” said the head to emphasize the difficulty of the exercise. As to add video to its offer, as if preparing to make his Spotify competitor, “not a priority”. “The video is a nice addition but it is not decisive,” he says.

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Snapchat Now Promotes Music Videos

Snapchat launches in promoting music videos! This week, a clip of Madonna aired exclusively on the Snapchat channel called Snap. Already, during a visit to the University of Southern California, Evan Spiegel delivered his interest in music and distribution. “Music has some common attributes with what we’re trying to do from the beginning with Snapchat”. Shortly before, rumors announced that Snapchat would create his own music studio. The “Living for Love” clip Madonna is proof of the interest of the little ghost music, and more exclusive content, as is the case of Madonna’s short message to his fans, also aired on the platform.

The start-up based in Los Angeles and represented by the little ghost and its ephemeral photographs is no introduction. Founded in 2011 under the name “Picaboo” by two Stanford students, Snapchat today has an estimated valuation to $ 19 billion through new fundraising dated amounting to $ 200 million (including the share of the Chinese giant Alibaba). Become a real media and content aggregator, the start-up led by Evan Spiegel announced it a few months ago to recruit journalists as part of its development. Indeed, Snapchat now offers 12 “channels” of content adapted to the application format, including National Geographic, CNN, ESPN or Vice, and even has its own channel. Via this new initiative, Snapchat would be poised to promote music videos, movie trailers band or series thanks to its dedicated channel.

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